Thea Commerce chose focus—and scaled with the right integration partner

The challenge: Growing complexity in e-commerce

Thea Commerce (formerly Starweb) is a full-service e-commerce provider focused on small and medium-sized businesses. The ambition is clear: to offer a competitive and accessible solution—even for merchants with smaller budgets—without compromising on quality, functionality, or future-proofing.

In recent years, both Thea Commerce and its customers have grown. At the same time, the e-commerce landscape has become increasingly complex, with more systems, vendors, and integration requirements.

“What we see with many merchants is primarily complexity—multiple systems that don’t always communicate with each other, and a lot of processes that end up being manual.”
- Joakim Strindberg, CRO

For Thea Commerce, this led to a strategic decision: continue investing significant internal resources in building and maintaining integrations—or fully focus on their core business: e-commerce, advisory, and customer value.

The need: An integration partner with a shared mindset

As Thea Commerce began taking on larger and more complex customer projects, it became clear that building integrations in-house was not a sustainable long-term approach. Maintenance, complexity, and limited resources risked slowing down both innovation and customer value delivery.

“We’ve had our own standard integrations, but as both we and our customers grew, it became clear that we can’t be best at everything. Our strength lies in building a truly strong e-commerce platform. At the same time, it needs to function as part of a broader ecosystem with ERP, PIM, and other business systems. That’s why we need an integration partner who can take ownership of that part and ensure the overall solution works seamlessly.”
– Filip Broman, Product & Partner Manager

What was needed was not just technical expertise, but a partner who:

• Is an expert in integrations
• Works in an agile and solution-oriented way
• Understands the merchant’s perspective
• Can handle complex system environments
• Shares Thea Commerce’s approach to collaboration and customer dialogue

The solution: A partnership with Lundatech

The choice fell on Lundatech—an integration partner with deep technical expertise and a way of working that aligned with Thea Commerce’s philosophy.

Instead of trying to be best at everything, Thea Commerce could now focus on what they do best: e-commerce and advisory. Integrations were placed in the hands of specialists.

A clear example is the joint project involving the Pyramid system. What was previously estimated to take up to two years to implement was, together with Lundatech, completed in just three to four months—at a fixed and predictable cost for the customer.

The result: Confidence, speed, and new opportunities

The partnership has delivered several tangible benefits for Thea Commerce:

• Shorter lead times – complex integration projects are delivered significantly faster

• Reduced internal workload – more focus on the platform and customers

• Increased business opportunities – Thea Commerce can take on more, larger, and more advanced customer projects

• More confident customer dialogues – joint workshops, open communication, and clear ownership across the delivery

The agile way of working and the close collaboration—where Thea Commerce, Lundatech, and the end customer often work together—have created a sense of confidence within the organization. The question is no longer whether something can be solved, but how to solve it together.

A strategic advantage going forward

For Thea Commerce, the partnership with Lundatech is a key enabler in competing with much larger players in the market. With the right integration support in place, their merchants gain access to solutions that were previously only available to the very largest companies.

“You’ve enabled us to take on larger and more advanced projects—the kind we really want to work on.”
- Mathias Lind, Account Manager

The result is more satisfied customers, a stronger offering, and an ecosystem built for growth—both today and tomorrow.

“It creates a sense of confidence knowing we have Lundatech behind us. It helps us drive business and deliver long-term value to our customers.”
- Joakim Strindberg, CRO

About Thea Commerce

Thea Commerce is a strategic full-service partner in e-commerce—built for companies that want more than just a platform. By combining technology, design, digital marketing, and strategic support, Thea Commerce creates the conditions for growth with clarity and control at every stage. The platform is designed for modern e-commerce businesses that want fewer intermediaries, greater flexibility, and better opportunities to scale—both today and tomorrow.

About Lundatech

Lundatech specializes in integrations, helping SaaS companies and organizations build scalable, robust, and future-proof system landscapes.